As one of New York City’s oldest nonprofit alternative art centers, The Kitchen is dedicated to offering artists opportunities to create and present new work across the disciplines of dance, film, literature, music, theater, video, and visual art. As the avant-garde organization embarks on a new chapter with a groundbreaking renovation of their Chelsea space, Pacific launched a new website and digital identity that highlights the critical work The Kitchen performs and incorporates design elements that both reflect and anticipate the innovative ways the organization collaborates with artists. Embracing the chaos of The Kitchen’s past design vocabulary, a flexible and generous visual presentation fits within an accessible typographic system online.