Defining a Legacy Brand's Art Fund

Branding, Creative Direction, Digital Advertising, Print Advertising


The Hästens Art Support Fund is a series of new initiatives dedicated to supporting the advancement of larger-than-life projects by today's best in contemporary art. Coinciding with the Swedish bedmaker's 170th anniversary, Pacific helped to envision the creation and launch of the Hästens Art Support Fund identity. The fund provides crucial financial support to a visionary artist to realize a major public artwork.